When we started out with Mystery Applicant, we set the goal that every job applicant would be given the opportunity to give their feedback on the process. Every single one. Every minute of the day. This is a key part of our offering as we wanted to hear from the rejected candidates who would form the huge majority of our database.
We didn’t know what to expect, in terms of response rates or appetite, for a candidate who didn’t get the job to take time out of their day to give us and our clients constructive scores and feedback.
But we live in a feedback society and this is reflected in the fact that we have hundreds and thousands of candidates giving us feedback every day, even though they didn’t get the job. Structured and valuable feedback on their perceptions of the employer, how the process could have been improved, why they applied for the job in the first place and ultimately their first hand experiences of just what it felt like to be a candidate applying for a job at that organization.
It is an absolute goldmine of data.
This came to mind when I was reading about candidate dispositioning in the latest of the Candidate Experience Awards, published in their excellent e-book which is now available for download.
But what is, “Candidate Dispositioning”?
In HR terms, candidate dispositioning is usually applied to the process of informing a candidate they are no longer being considered for a particular role – essentially a status position or closure. The importance of this from a candidate experience perspective is that from the moment a candidate becomes a job applicant they will have a set of expectations that will lead to an outcome and it is the process of managing this throughout that will have a significant impact on how the employer rates in terms of its candidate experience. And essentially, avoiding those black holes that we all know about.
But this isn’t just about final communication on ‘complete’ stage when the candidate is no longer going to be progressed. Disposition management begins before a candidate has even applied for a role. Clearly setting out expectations, managing and meeting those during the process and setting high standards for treating the candidate with a respect that maintains strong brand reputation and continuing engagement opportunities in the future.
“Structured expectations allow organisations to more easily craft disposition data collection stages, codification schemas and final communications that provide greater value and context to candidates.”
Candidate Experience 2013, thetalentboard.org
We know candidates value feedback and that communication is vital to building a good candidate experience. But it is also the value and quality of that feedback that will result in a higher value return in your candidate experience metrics. The challenge is managing the quality of feedback when organisations have hundreds and thousands of applications to any one requisition alongside tailoring suitable feedback geared to the candidates qualification of the role, stage reached and scale of the position.
But don’t let current reality be a perceived obstacle to solving the problem.
Whilst in essence we may not be talking about anything new here, the techniques, challenges and expectations around how communication with candidates is evolving, as our own data at Mystery Applicant and the Candidate Experience Awards are demonstrating. This is going to become increasingly important as the economy improves and the value of maintaining strong brand recognition and ROI in candidate experience will have a noticeable impact on an organisation’s ability to recruit the right people for the right roles.
And if it gives more focus on the ‘how’ recruiters communicate to all their candidates throughout the whole process and managing those who don’t make the cut for a particular job, as opposed to the ‘if’ or the ‘why’, that’s good enough for me.