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Candidate Experience, Employer Branding

Candidates are consumers too

Candidates are consumers infographic x600 jpgForward thinking organisations are waking up to the fact that candidates should not only be treated as customers as part of the recruitment process, but they can also be customers of that organisation as well. This makes it a more imperative business issue than ever before as brand affection can be disrupted by a poor candidate experience, but a positive one can enhance it.

To read more on this topic and a neat graphic illustrating the point, follow the link to the Mystery Applicant blog.



About Nick Price

Employer branding and communications, insight and engagement, talent attraction and HR analytics


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