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California Dreaming

Usually I try and devote this blog to sharing my thoughts and viewpoints on anything that takes my pick at the time and is generally vaguely related to employer branding. But the last week has seen some exciting news and progress at Mystery Applicant.

Mystery Applicant nominated for technology innovation award

Following on from my post last week about  Mystery Applicant we have had another exciting week with the news we are one of the finalists in the first ever Recruiting Innovation Summit startup competition being held in Mountain View, California next month. This reinforces our ambition to make a truly innovative impact in the world of resourcing technology and evaluating the candidate experience.  The next stage is for us to present and demo Mystery Applicant to the judges and audience at the Innovation Summit on the 17th-18th May. As well as the competition I’m also looking forward to going to the event itself, seeing what other innovations are out there and meeting and networking with some interesting people. And not having been to Mountain View or San Francisco before I’m also looking forward to that too!

Cracking Events

This week was also the first of our Candidate Experience seminars (#CandX) held in London. The seminars, that are free to attend, are supplier free events simply sponsored by Mystery Applicant.  MetaShift’s, Matt Alder, who is chairing the events is joined by Colin Minto, Global Head of Resourcing for G4S who shares his experiences in leveraging the candidate experience to become employer of choice. The event was a massive success and we’re already reaching capacity on the next seminars in May and June.

And back in our office in Bath we’re busy on continuing to service our clients, launching a new suite of lite products and onboard clients. So it is exciting times. I’ve talked a lot about improving measurement, tracking and improving tangibility around employer branding and inparticular from passive candidates and applicants to early hires and beyond. It’s great to be working on a product that we know is going to have a real impact on the way organisations measure and benchmark and interact with this data in the future.


About Nick Price

Employer branding and communications, insight and engagement, talent attraction and HR analytics


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