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Employer Branding

Working Matters: Filming a new education initiative in Wales

Towards the end of last year we (i.e. Working Films ) produced a launch film for UHOVI, the groundbreaking Higher Education initiative for the Heads of the Valleys region in Wales. Launched by the Minister for Education, Leighton Andrews, UHOVI is to play a key part in the economic resurgence of the area backed by £10m of funding from the Welsh Assembly Government and the European Funding Council.

Against a tight timescale (we had a month to turn it round) we were pleased with the final film and is the kind of project that Working Films is about. Economic regeneration in this area, which has traditionally relied on heavy industry, is so important. Training, improving skills and accessibility to learning plays a crucial part in giving people the opportunity to work and increase employment across the region. We spent two days interviewing, meeting people and filming in various locations and the passion and commitment from everyone is clearly evident. The launch was widely covered in the media and these kind of initiatives deserve the profile and support to make them succeed.

Click below to view the film (7m 25sec)

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About Nick Price

Employer branding and communications, insight and engagement, talent attraction and HR analytics

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