Having established Working Films last year to integrate film into the world of work for recruitment, retention and engagement it is pleasing to see the increasing interest among all sectors for learning and using film as part of their employer brand communications.
Last year I predicted that video on an employer’s website would be as important as having a website itself. It is continuing to evolve with employers looking to reach the balance between professionally produced film whilst retaining honesty and accessibility to the content that is sometimes lost with the distance between the organisation and the production.
My belief has always been that in this digital age we should be embracing film and establishing it central role in the way we communicate as employers and I’ll be talking about this at two forthcoming events this Autumn.
In September I will be presenting at the first ever Mobile and Video Communications Conference to be held in London on the 28th. The conference will look at how video is used in recruitment and how organisations should approach using film as part of their wider employer branding communications. The event, organised by Web-Based-Recruitment, will feature presentations from YouTube, Inovaz, Jobsite, AllTheTopBananas.com, RoundPoint and ThirtyThree.
A few days later, Working Films will be hosting a seminar in Bristol on behalf of the CIPD on October 6th looking at how HR can embed film throughout their external and internal communications. The presentation will show how HR can use film-based content in induction, internal communications, recruitment and employer branding contexts. Amy Hanson, from Weston NHS Trust will join us to talk about how the use of film has had a big impact on their induction and onboarding process. We will cover what to consider when planning an employment related film and, most importantly, how to ensure that it is seen by the right audience.