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Employer Branding

Filming the employer brand

Over at Working Films we’ve just posted a case study on the work we have recently completed with one of the government’s intelligence agencies using video as part of their graduate and experienced hires campaign.

You can view the video and the case study on the Working Films website.

It is an example of how the use of video is going to continue to evolve in the coming months with more dynamic approaches used throughout the employer branding model. Budget – and online budgets inparticular – will factor in a higher allocation for video content. The smart approach now is to combine a number of short films as part of your employer brand, reflecting different elements of your organisation and communicating in different ways depending on the target audience.

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About Nick Price

Employer branding and communications, insight and engagement, talent attraction and HR analytics

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